Templates on your channel

WhatsApp requires every business-initiated message — reservation confirmations, reminders, satisfaction surveys, campaigns — to use a template pre-approved by Meta. Your agent can only send what is installed on the channel, so a freshly connected channel needs its templates installed before notifications can flow.

Note

This page covers managing templates on a channel. For what template packs are and how their content works, see Template Packs.

The Template packs section

Open your WhatsApp channel and scroll to Template packs. The channel must be connected (Online) to manage its templates.

• Add pack — install a template pack. Choose the pack, the version, and the languages to install; the templates are submitted to Meta for approval.
• Installation progress — each pack shows its state (In progress / Completed) with the percentage of templates already approved by Meta. Approval usually takes from a few minutes to a few hours.
• Used by product — packs marked as used by a product are the ones your agent is actively sending from.
• Individual templates — templates that don’t belong to any pack and are managed separately.
• Add single template — submit an individual template.

Limits

Unverified Meta business accounts can hold up to 250 templates; verifying your business with Meta raises the limit to 6,000. If you hit the limit, the portal will warn you — our support team can help you with the verification.

Troubleshooting

• A pack stays below 100% for hours — one or more templates were rejected by Meta or are still pending. Open the pack to see the per-template state, or use the sync action to refresh it. If a template is rejected, contact support: rewording usually gets it approved.
• The agent says a template is missing — make sure the pack used by your product is installed in the language of the recipient and fully approved.